When To Post On Instagram?

Instagram marketers should think about the times of day when engagement is highest. There are a few guidelines to follow whether you’re uploading a tale, reel, or real post.

For instance, Instagram recommends posting at specific times of day to maximise engagement. If their material is new, innovative, and fascinating, companies that use Instagram may gain a following by publishing during peak viewing times.

Granted, Instagram saves posts and clips that frequently show up on a user’s feed after they’ve previously looked through their daily material and are “all caught up”. Despite this, you want as many people as possible to see your postings, reels, and tales. This implies that you need to think about when your followers and intended audience are using the app.

You can improve your content both in terms of when you post and who sees it. Knowing your audience’s habits is the first step in this process. It’s easy to learn about your followers’ habits with the help of Instagram’s analytics, but it’s still important for companies to know when they’re most likely to see their posts.

In this article, you’ll learn all the ins and outs of posting on Instagram at the right time and with the right tone.

When is it best, and when is it worst, to post on Instagram?

Metrics show that there is a window of time each day during which posts from both people and corporations are most likely to be seen.

According to data compiled by Sprout Social, the best times of the week to post on Instagram are Mondays at 11 a.m., Tuesdays and Wednesdays between 10 a.m. and 1 p.m., and Thursdays and Fridays between 10 a.m. and 11 a.m. With this information in hand, companies and individuals can plan ahead to create their own content at these times, increasing the likelihood that their posts will be seen by the widest possible audience.

Instagram users may choose the optimal moment to share content, but there are other occasions when their posts will go unnoticed. In contrast to Tuesday and Sunday, the optimal time to upload to Instagram is not in the early afternoon on Monday.

Wednesday mornings and Friday afternoons are the worst times to post on Instagram, while Thursday evenings and Saturday evenings are the worst times to post. If you can manage to keep your stories, reels, and posts off the site during these periods, you will see a huge uptick in engagement.
Maintaining consistency in publishing times necessitates having information prepared in advance. Don’t forget to put in as much prep time as possible before posting on Thursdays between 2 and 3 p.m., Wednesdays at 11 a.m., and Fridays at 10 a.m.

It’s important to think about the best day to post on Instagram, just as there are optimum times to publish. Sprout Social claims that Thursday is the greatest day to post on Instagram based on their analysis of user statistics.

Actually, most people reach their weekend-readiness peak on Thursdays. It’s almost Friday, folks are bored and want to know what others are up to.

Let’s move on to some Instagram techniques and hacks now that we’ve covered the best and worst times to post.

Instagram Scheduling: Helpful Hints

When preparing an Instagram post, there are a few more factors of equal importance. Of course, not everyone will be able to wait until Thursday between 2 and 3 p.m. as a result, the following should be taken into account by every user.

Time off from work

It’s ridiculous how many people use their lunch hour to check Instagram. This is especially true around mealtimes. In a similar vein, individuals tend to lose interest in their job as the day progresses, which is why it’s not uncommon for a post to become viral in the early to mid afternoon. Users who are aware of this fact should avoid making posts until the late afternoon.

Zone times

The timescales described in this post become less relevant when your audience expands in scope. To gauge how much one’s geographical reach actually affects their posts, one could check their Instagram analytics to see when people are connecting with them. For optimal results, users should always be sure to post at the appropriate time in their own time zone.


Instagram accounts that aren’t routinely updated quickly start to seem stale. Among the things that need updating are bios, avi, tales stored, etc. This includes updating your feed or story between once per day and three times per day for optimum results. Use a variety of postings, but don’t make it look like your sole purpose is to make sales. As usual, high-quality, original content creation should take precedence over quantity.

The Key Point

Take what you’ve read here as more of a guideline than a rule of law. Regular posting and audience interaction is essential for staying top-of-mind. Make use of the number of individuals who will be exposed to your material by crafting and creating content that is both innovative and compelling.

We guarantee that if you follow these timelines and implement our suggestions, your video’s reach, engagement, and, maybe, website visits will skyrocket!