The point of using social media to market your business and build relationships with your target audience is that it costs you nothing. However, it’s becoming more and more of a pay-to-play system, and that can be difficult to defend.
You need to think about both paid and organic social media content. In order to keep customers coming back and expand your business, you need to keep in constant contact with them. But to do that, you need to make content that people will interact with and share on social media.
Define social media engagement postings
Brand promotion, customer care, and the development of deeper ties with followers in the hopes of increasing sales are the goals of social media engagement posts. The major objective of these social media posts is to increase interaction, such as likes, comments, shares, follows, subscribers, etc., while conversion and sales are secondary goals.
For interaction purposes, you can use either organic (free) or paid strategies on social media. Organic posts will display to visitors who already have a relationship to your page or business, while paid posts might serve a specific target group.
Nine social media post ideas that will boost online sales
Publish interesting material on a regular basis
Maintaining a regular posting schedule is essential if you want to increase your social media following. Different audiences will react differently to different posting schedules, so it’s important to do some research to see what works best for your company. You may check how often your rivals publish and how many people interact with their posts.
Furthermore, the algorithm of the platform determines how far your engagement postings will be seen. Maintaining a regular posting schedule will hopefully convince the platform that you are a loyal user and get you some sort of bonus as a result.
To showcase client feedback, reviews, and testimonials
Using reviews to build credibility and learn more about your items can help you sell more of them online.
Yotpo is an app that can be installed on Shopify stores and prompts buyers to offer feedback following a transaction. You won’t have to manually contact clients because the procedure is automated.
Join your company’s social media profiles and have the feedback posted immediately to them. These critiques bring in new material, which in turn increases reader interest.
Make short pieces of content for your social media streams
Think about the environment most people are in when they use social media. It might be that they’re using their mobile device on the train, their desktop computer while taking a break at work, or their television set while waiting for the commercials to end.
One thing that all of these situations have in common is that social media users are multitasking by browsing while doing something else. This is why it’s important to break up your information into smaller chunks and distribute them across your campaign.
Inform your readers
Expertise in your field can be displayed by teaching your target market something useful, like how to properly clean their eyewear or how to prepare a dish using ingredients from your store’s website.
Mysa Natural Wine wanted to inform its customers about the presence of sulfites in natural wine, so it made an Instagram Reel to do just that. Until now, the Reel has accumulated almost 400 likes, 28 comments, 12,000 plays, 80 shares, and 36 saves. Furthermore, the brand was inundated with private messages, allowing for more personal interactions with prospective buyers.
Discover the inner workings: Behind the Scenes
Giving clients a glimpse of what goes on behind the scenes is a great way to build brand trust and loyalty, and it can be done through any medium. Share behind-the-scenes looks at production, give a guided tour of your headquarters or warehouse, or document the process of opening a pop-up shop.
Seea, a company that makes eco-friendly swimwear, gives a glimpse into the company’s warehouse in a series of Instagram Reels. This also helps put a face to the company and its employees, adding a personal touch to the brand.
Participate in relevant hashtag conversations
A large portion of the social web is now categorizes conversations using hashtags, making it simple to participate in topics and events by posting under the ones pertinent to your business.
Take care to avoid using the same hashtag strategy on every platform.
Coordinate your content with a hot topic
Aligning your social media posts with timely, relevant trends can help increase interaction with your audience. If you follow trending topics and news cycles, you may certainly insert your opinion into an ongoing discussion or make a satirical take on current events.
Predictability exists in some current affairs. There are plenty of opportunities for brands to capitalize on current trends, such as holidays and other special occasions. The eco-friendly clothing company Kla thought it would be a good idea to mark Mother’s Day with an Instagram post expressing its commitment to the cause.
Make use of popular music
The Instagram Reel and video editor allows for the inclusion of background music. All Instagram users have access to this collection, and each song can be used as a kind of meta-tag. A user can watch a feed of all videos that use the same song just tapping on the song itself. Using this strategy can increase the number of people who see and interact with your social media posts.
Publish material that supports the goals of your brand
All of your brand’s communications should reflect the values you uphold as a company. And that includes everything you share on social media. Therefore, posts that revolve on themes associated with your brand’s objective will generate the most engagement.
This incredible artwork by an African artist was submitted by Natty Belle. This interactive post is a natural progression of the brand’s larger objective to help its customers find common ground with the founder’s family history.