Has Instagram run its course? Revamping Your Organic Social Media Efforts

Could it be that Instagram is reaching its end of life cycle?

Among the many social media sites available, Instagram ranks high in terms of user traffic. Today, it is in the top 20 most popular free applications on both Google Play and the Apple App Store. Instagram has over 1.2 billion monthly active users, making it the fourth most popular social media platform overall.

Instagram is nevertheless a rapidly expanding social media platform despite these obstacles. From its current 1.28 billion subscribers, it is expected to increase to an astounding 1.44 billion by 2025.

When will you roll out your social media strategy?

Based on Instagram’s present performance, it would be misleading to state that it is not enough for your social media advertising needs. The success of your social media strategy may not always depend on the number of people who see your material.

It might be argued that recent changes to Instagram’s algorithms have rendered ineffective the social media efforts that have previously been deployed. However, keep in mind that nothing stays the same for very long, especially in the ever-evolving social media landscape.

Improving your organic social media marketing strategy

The good news is that you can always bring back the golden days, even if you’re in the midst of a social media crisis and your campaign isn’t functioning as intended.

If you’re having second thoughts about whether or not your Instagram marketing campaign can be saved, you should read this. To watch your organic marketing strategy go from almost nothing to a powerhouse, follow the advice and suggestions we give.

Enhance the quality of your postings and profile

In its most basic form, organic social media marketing entails the production and distribution of material (such as videos, photographs, graphics, and text), the handling of user comments and the promotion of other accounts through the usage of these actions. Optimizing your content for search exposure should be your first step in reviving your organic social media strategy. Your Instagram profile is a reflection of you and your business, so this piece of advice is relevant there as well.

Using keyword research tools, find out which phrases and terms people use most often while searching online. To get new, highly-interested followers on Instagram, you should incorporate trending keywords into your profile and use a combination of short-tail and long-tail hashtags.

Develop a plan for your social media marketing campaigns

Setting key performance indicators (KPIs) and benchmarks is essential for evaluating the effectiveness of your organic social media strategy. Increasing content exposure, expanding your fan base, and fostering deeper levels of user involvement are all typical organic marketing objectives. When setting objectives for Instagram, keep in mind that they should be SMART (specific, measurable, achievable, relevant, and timely).

Increasing your organic engagement rate from 5 percent to 10 percent, for instance, is more of a wish than a goal. Make sure your Instagram goals are achievable by being explicit about the metrics and time periods you want to achieve them. The target for the next two months is to increase organic engagement from its current level of 5% to 10%.

Know who you’re talking to

Knowing your intended audience is crucial to the success of your organic social media strategy. You can’t carelessly release your campaign and expect a resounding success. You should focus on the characteristics of your ideal customer. When did they turn that age? Whence do they hail? I was wondering if you could tell me how many children they have.

Multiple Instagram profiles might be useful if your business has more than one target demographic.

Use overarching topics

For this reason, it’s common practise to employ content themes or pillars to organise the trajectory and function of your social media material. For instance, if you want to teach your audience something new and exciting about your product, you may do it by posting content that informs and educates them. If the information in a “did you know” section is specifically designed to meet the interests of a specific demographic, it may be quite interesting.

Instagram users may be brought closer to your business and more receptive to your messages if you provide them with material that both informs and inspires them. In addition, you may increase your content’s shareability and appeal to a broader audience by using motivational quotations, on-brand jokes, and humorous messaging.

Use stories and reels

91% of Instagram users regularly see reels. With 2.1 billion monthly users, this platform creates a massive amount of interest. The Instagram stories and reels feed sits at the top of the Instagram app and provides a more interactive way to reach your audience.

Instagram’s Reels, the platform’s answer to TikTok’s meteoric rise, present businesses and entrepreneurs with a fantastic chance to expand the organic reach of their social media marketing efforts. When more people see your reel or read your tale, it increases the likelihood that it will be shared widely and become popular.

Be methodical in your use of hashtags

Instagram’s organic social media effort needs more than just using the most-searched-for terms to be successful again. Use precise hashtags to reach your desired audience. That’s why it’s so important to maintain order among your hashtags for your content strategy to be effective.

Increasing your number of fans or subscribers

Try to revitalise your Instagram social media strategy by using sponsored marketing and advertising tools. There are, however, a plethora of opportunities to increase your fan base in a natural way. To get people to follow your Instagram account, you might, say, host a contest. You should provide a valuable incentive for people to follow you and like your content.