The old adage says that an excess of anything is useless. While the other contends that “out of sight, out of mind” applies in this case.
Which of these best describes how often you post on Instagram? And how often should you post to your followers’ feeds?
Finding that middle ground might be difficult for many people. No matter how many people follow their business or how long they’ve been on Instagram, many social media managers still have no idea how often they should post.
Believe us, we understand. You don’t want to bore your readers by posting too seldom, but you also don’t want to overwhelm them. What therefore, do you advise I do?
Instagram Tip: How Often to Post
We regret to inform you that there is no magic formula that can tell you how often you should post on Instagram. The optimal number of posts each week varies widely from business to business and, ultimately, from audience to audience.
If you want to succeed at social media, you must learn your audience and post at the optimal frequency. Find out what the best time is to post for your business and why, according to marketing experts. Over forty percent of those who participated in our poll had been using Instagram for more than three years, giving them ample opportunity to try out different approaches and settle on those that work best.
Daily updates might be useful for some firms. What kind of business they are, what their aims are, and what other channels they’re utilising to promote their goods and services might all play a role.
Your content may be favoured by the algorithm
You may have heard a lot of individuals grumbling about their decreased reach on Instagram due to the platform’s algorithms after they’ve been away for a time. The belief that a central algorithm controls all activity within the app is untrue, yet regular and consistent posting does attract additional users.
The better Price Nutrition’s John Frigo says, “Instagram and really most Social Media platforms algorithms seem to reward frequent posting, so it’s best to post on a daily basis.”
More people will see your work
Many companies have found success with a policy of publishing once daily. Experts in advertising believe that this frequency of posting to your feed isn’t too much for your audience, but serves to keep you in their minds.
Approximately 10% of those who filled out our poll have between 25,000 and 50,000 followers on their Instagram business account, while over 30% have fewer than 1,000 followers. Daily updates might help you get traction, gain attention, and expand your audience.
keep your listeners interested and engaged
Regular updates provide the consistency that keeps readers interested. If your audience like engaging with businesses, publishing every day will ensure they continue to do so and provide them with the opportunity to enjoy fresh material on a regular basis, preventing them from becoming bored.
Growth Hackers Agency’s Jonathan Aufray writes, “Over the years, we experimented with different posting frequency strategies to find what works best for our Instagram business account.” It’s not too much for our audience, and it allows us to keep involved with them by delivering frequent material, so we’ve discovered that blogging once a day is the sweet spot.
Schedule 3-5 Weekly Updates
What if you don’t have time to update daily? Or perhaps posting seven times a week is too much for your followers to handle. Don’t fret. While some professionals advise publishing once or twice weekly, others say that just blogging during the weekdays is necessary. Social media management services can be contracted out if that’s more convenient.
Knowing your target demographic is essential. If your intended audience consists of commuters by day and parents with young children by night, you’ll want to post at times that are most convenient for them.
Your Participation Levels Could Improve
Over 30% of poll respondents and over 40% of non-respondents had an engagement rate of 3% or higher on Instagram, both of which are quite respectable numbers. Many of these Instagram users only post once or twice a week since they’ve found that doing so increases interaction rate. This affords their target demographics additional time to digest the material and actively participate in it.
You Can Make Changes on the Fly
There will be moments when you wish to address something specific to your audience. If you plan on posting no more than twice or three times a week, you’ll have plenty of room to make an announcement or publish something spontaneous without overwhelming your followers’ feeds.
Maintaining a rigid schedule also removes the genuineness from your profile. People want to connect with your genuine self so they can assess if you’re a good fit for each other. Customers prefer interacting with real individuals on social media rather than faceless bots.
You don’t have to share meaningless content
What if you plan on making a daily post but forgot to write anything yesterday? Will you publish anything to keep up appearances? Posting frequently is advantageous, but not if you just have useless information to provide.
Dennis Hancock of Mountain Valley, Maryland, thinks that blogging for the sake of ticking it off one’s to-do list is pointless. According to Kolb, the greatest way to grow your Instagram following is to “post often enough to eliminate audience friction so your brand is memorable.” If you have something worth saying once a day and aren’t posting “just to post” with weak material, once a day is fantastic.