Building links is an arduous process. Building a strong link profile takes a lot of effort and time. If you’re working on multiple sites at once, collecting the links you need can be challenging unless you have a dedicated in-house team of link builders.
Several companies that offer link-building services are highly suspect. The vast majority are peddling their online version of a counterfeit Louis Vuitton handbag out of the back of an online automobile.
Manual outreach and no private blog networks are promoted on every link building service’s website, marketplace page, etc. That, however, is rarely the case.
The challenge is in learning to recognise these treasures. Let’s take a look at a few of the factors you should think about.
Few factors of link building
Reputation
The reputation of a company or consultant shouldn’t be judged solely by the positive feedback they receive online, although that’s a good place to start. Unless they come from a reputable source, such as a major corporation or a respected expert in the field, I tend to disregard such testimonials as phoney.
Have you heard of this firm before? Who founded this company? Are they well-known experts in their field?
Do some background research before contacting them. It is a good idea to read reviews that aren’t just bought likes on social media.
Quality
It’s crucial to verify the reliability of the company’s services, and I don’t just mean the quality of the links it constructs.
What the service ultimately looks like over time can be gleaned from how it treats customers initially, during the discovery and onboarding processes.
For convenience’s sake, you’d like to avoid repeating this process every few months, so you’re working to establish a long-term partnership with your provider. It makes a huge difference to have confidence in the individuals you’re dealing with to look after you and your sites.
Choose a service that will analyse your website and create a custom link development strategy tailored to your needs.
Scalability
You should also think about whether or not the amount of connections you intend to earn may be increased by using a link building service.
There is a chance that a freelancer or small agency will have the same problem if you hire them to do link building for you since you have too many websites to handle on your own.
Six link-building services that really work
Now that we’ve gone over what to look for in a service provider, let’s examine some services that are sure to make a difference.
Editorial link development with Help a Reporter Out (HARO)
The pinnacle of ethical link building is acquiring editorial links from trusted sources like HARO and similar services.
Journalists can post requests for information on sites like Help a Reporter Out, Terkel, Dot Star Media, and others like them.
Links from highly authoritative, niche-relevant sites that pass loads of link equity can not only move the needle, but also help you improve experience, knowledge, authority, and trust (E-E-A-T).
Importance of digital PR
Digital PR is a powerful tool for increasing your brand’s visibility, increasing your website’s traffic, and boosting your website’s E-E-A-T, much like HARO link building.
Digital PR approaches, in contrast to HARO link building, which involves responding to journalists who have publicly advertised a need for sources on a specific issue, involve developing innovative campaigns that approach journalists proactively to spread the word about your company.
Establishing a network via guest posts
According to a poll conducted by Authority Hacker on link development strategies, the most popular method used by SEO specialists is guest posting.
In order to deliver this service, the supplier must identify authoritative, niche-specific websites that receive substantial traffic and have an extensive network of incoming links. The service provider then approaches the site’s administrators with proposed topics for a guest post.
This could take the shape of a proposal to revise underperforming content or the introduction of a brand-new but equally useful concept.
Customized revisions for specific markets
A link can be added in an article by making a few tweaks, or “niche adjustments,” to the text.
It may be that a previously-existing link inside the article need maintenance or updating. Maybe you may feel that their readers could utilise your content as a springboard to explore related topics.
You can receive the same or similar results through niche edit links as you would from guest posting, but at a far lower price tag (as there is no content to write).
Establishing Connections in the Highest Buildings
Skyscraper link building is when one takes an already popular piece of content that has many backlinks and attempts to steal those connections by creating similar, but superior, content.
Skyscraper link building, when executed properly, can rapidly amass dozens of high-quality links. Yet, this strategy presents too many challenges for a single person to overcome. Gaining links requires much legwork on your part, including investigation, content creation, site discovery, and email marketing.
Services for managed links
Agencies provide convenient, all-inclusive packages of link building services, such as managed link services and link packs. Every month, you’ll receive a set amount of links of varying categories. For instance:
- Below are five external links to guest posts:
- Several bundles at predetermined costs may be available from some service providers. Whereas some may require a monthly retainer and tailor a link development package to your unique backlink profile, competitor research, and overall objectives.
In conclusion
If you want to rapidly amass a large quantity of high-quality connections, using a professional link building agency may be your best bet.
Finding a reliable service provider who can meet your current needs and develop alongside your business is essential.