17 Link Building Metrics You Must Know Before Building Backlinks

Constructing an authoritative link profile is crucial for organic search engine rankings. The more trustworthy sites link to yours, the better. Google takes a site’s credibility into account when determining its relevance in order to give users the most relevant results. The greater the number of reliable sources that reference your website, the more credible it will appear to the general public.

It’s much easier for your rivals to outrank you if you don’t put any effort into building links. Google places a high value on inbound links from other sites; in fact, it will have a difficult time ranking your site if there are no links to it. To outrank your rivals, you need to amass a larger number of backlinks than they do.

Measurements for Generalized Links

Which Links to Follow and Which to Ignore

By default, a link from one website to another is considered a do-follow link. This facilitates spidering by search engines, which is necessary for determining web hierarchy based on link analysis. One website’s “link juice,” or authority, is transferred to another in this way.

A no-follow link, on the other hand, is marked with a special property that tells search engine spiders to ignore the link. Rel= “nofollow” is the format. According to Google, no-follow links will not “pass link juice” or “PageRank” to the linked-to site. This means that the rankings of your website will not be affected directly by the links mentioned above.

Format of Inbound Links

Raising your site’s search engine rankings is best accomplished through the creation of backlinks. Editorial links, links in guest articles and webinar descriptions, links in guest blogger profiles, links in comments, and links in acknowledgements are all examples of backlinks you can get from other websites.


In order to rank websites, Google uses an algorithm called PageRank, which takes into account both the quality and amount of links pointing to a given page.

Prominent Newscasters

Anchor texts that are used in the opening paragraph of a piece of content are given greater weight than those used in the closing paragraph.

Websites That Link To Us

A website’s referring domains are the websites that send traffic to your page. Use the referring domains report in Ahrefs Site Explorer to find out which sites are linked to you.

Primo Indexed Contents (by the number of backlinks)

Top-indexed pages are those that search engine spiders crawl and index frequently.

Instances of First-Level Domains

You can view subdomain sites with Majestic Site Explorer. Your website’s root domain is its parent directory, holding all of your other domains and URLs within it. Information from an entire website is at your fingertips.


The concept of a C-block assumes that two IP addresses that share the first three bytes are part of the same subnet. When this occurs, PageRank should give less weight to links between the sites because they are connected.

Competence in a Certain Domain

To evaluate the value of a potential inbound link from a certain domain or the level of difficulty in competing with an already established domain, one can look at its “domain strength,” a statistic that indicates the domain’s relative prominence in its field.

Powerful Pages

Page Strength is an SEOMoz invention. Data on the page’s popularity, links, and mentions across the web can be gathered using this measure, allowing you to ascertain its relative importance or visibility. It’s an alternate to PageRank, another way to determine a website’s significance.

Textual Anchor

Anchor text refers to the selectable text in a hyperlink. Google has implemented harsh penalties for sites that violate their anchor text criteria. It is unethical and manipulative to use exact-match anchor text or irrelevant anchor text for backlinks.

Google considers not only the anchor text of a link but also the surrounding text in order to establish the importance of a link to the overall context of a page. If you try to trick the search engine by changing the anchor text, you may suffer negative consequences.

Connectivity Density

The total number of links referring to a website is the indicator of its link popularity. But, Google now examines the quality of a site by considering the backlink quality instead of number.

Link Relevance

Link relevancy refers to how relevant a link is to your website. Any backlink that you acquire from other sites should be relevant in some manner to your niche or business in order to contribute any value to your site.

Link Position

The placement of your backlinks impacts their importance. Backlinks added near the beginning of the main text are deemed more useful than those put towards the conclusion.

Link Traffic

Link traffic arrives to your site after users click on a URL on another site.

Age of Referring Page

Age is a significant aspect in establishing the reliability and authority of a website. If you have a lot of strong links that have been around for a while and stay in the same spot, that’s a good indicator to trust your site.

Quality of Other Links on the Referring Page

The quality of other links leading to the referring page influences the backlink quality of the page it refers to.


More traffic, better connection metrics and more potential clients offer greater prospects for revenue generating. Don’t buy links if you want to succeed in your link-building strategy. You won’t know if the links will function, and there’s a potential they could work against you in the long run.

Consider gaining inbound connections from high-authority websitesX rather than going after many low-quality links. If you develop high-quality content and market it on numerous channels, you will obtain more links naturally.