Among the younger generations, Instagram has become one of the most widely used social media sites. Instagram’s strength is on its emphasis on visual content rather than textual updates. While Facebook remains the undisputed leader, Instagram has steadily risen to become one of the most engaging social networks in the world.
You can’t afford to neglect the platform with that many people looking at it. What is its practical application, then? Here are some suggestions for expanding your company’s reach using Instagram advertising.
Optimise Your Profile for Future Success
In order to get the most out of Instagram as a promotional tool, you should set up your business account properly. You should also make it simple for potential clients to locate you online.
Establish links between your various social media profiles, including your Instagram. You may make it easier for your Instagram followers to follow you on other social media platforms by linking them to your Facebook, Twitter, Tik Tok, and Flickr pages. Make sure that your account is public and that anybody can view and comment on your posts for maximum exposure.
Your Instagram strategy, like the rest of your marketing initiatives, needs to be in tune with your brand. This includes maintaining a consistent brand identity across all platforms. And don’t be shy about promoting the special features your company offers. Perhaps your company is committed to using only sustainable practises, such as sourcing all of its ingredients from local farms and markets.
Disseminate Excellent Material
Instagram focuses on visual content. Instagram is popular because of the stunning visual content it provides. Invest time and energy into making your Instagram posts unique.
Instagram’s intuitive interface makes it simple to produce photographs worthy of preservation with only the tap of a finger. Instagram’s filters let you darken or lighten photographs, alter their contrast levels, and more. If you experiment with the service, you’ll find that you have countless options for altering your photos. Finding what resonates with your audience and complements your brand’s identity may require some trial and error; don’t be scared to try new things!
If you want your material to stand out, keep the following in mind:
- Colours that pop really stand out.
- Pictures with a high resolution transmit quality.
- Images that are unusual, captivating, and intriguing will be more memorable than those that are more mundane.
- Quick movies can effectively demonstrate your product’s features and benefits.
- Think about what other stuff you can share outside brand-related material. That will get you more views by making your account seem more personal and less promotional, which millennials love. Always keep in mind that your material needs to be branded consistently.
Make Full Use of Keywords and Hashtags
Instagram’s ability to tag other users in photographs is what truly makes the app social. Tagging an audience member or another company helps spread your message to that person’s network.
Hashtags also make it possible to annotate photographs with personal annotations about their topic. Hashtags are a great way to describe the content of your photo or video. The hashtags #spa, #dayofbeauty, #nailservices, and #manipedi are all good options if you own a salon and spa. When a user selects a hashtag, all posts using that hashtag will be displayed. Hashtags, in other words, allow you to insert your brand into discussions on relevant themes.
Increase Your Influence
The goals of an Instagram marketing strategy for your small business include expansion of your customer base, familiarity with your brand, and loyalty to your company. These should be your primary objective and metric of success regardless of the type of material you’re providing. No matter how good your content is, if it’s not getting “liked” or shared, something is wrong with your approach.
You also need to actively manage your account and interact with other users if you want to increase your reach.
Disseminate Accurate Data
If you want people to buy from your small business, then you need to make it easy for them to find your Instagram profile. All of your contact details should be listed on your profile. Make sure you have a link to your website in there. Instagram users are less likely to make phone calls and more likely to click on links. You may also add a brief business bio so that Instagram users who stumble upon your page can learn more about what you have to offer. This is another excellent opportunity to highlight your company’s selling points.
Exhibit, Don’t Explain
Use the visual nature of Instagram to showcase your products and services to potential buyers. Instead of posting a picture of a foaming lager, a brewery should show customers how they are actually using the product. A film detailing the production process for your hand-knit cashmere scarves would be a great addition to your online store. We’ve all seen enough pictures of beer bottles and scarves, so make it your own and make it interesting.
The value of your products and services will become apparent to your followers once you explain what it is that your firm does and why it is unique. Rapid advertising!
Adhere to Prominent People
Discovering influential people in your field is a great method to use Instagram for marketing your small business. Influencers are people who have a sizable online following and can use that audience to promote a product or service. Although they tend to cluster in the food, fashion, and health sectors, thought leaders can be found in any industry. Take advantage of a potential boost from an influencer’s mention of your business by following and interacting with them. Paid endorsements from influential people are another option. They’re expensive, but well worth it if you need a wide net.
Although the results of an Instagram marketing strategy for a small business won’t be seen overnight, the investment will prove to be well worth it.