How to use Instagram analytics like a pro for marketing?

It’s no secret that social media has rapidly grown to become one of the most important global advertising channels. Instagram, however, appears to be the social media site that attracts the most attention. People have done their homework and concluded that this app has the most potential for exposure and interaction with their target demographic.

Knowing how to make full use of an app and all of its features is a valuable skill. App developers had to build and release marketing solutions as businesses across the world increasingly relied on social media for advertising.

If you, like me, have been intimidated by words like “reach,” “engagement,” and “insights,” let me reassure you: there is nothing to be scared of. You’ll feel a lot better and learn how to make better judgements about your social media strategy once you start seeing your personal data fill up in the myriad tiny sections and tabs.

Create an Instagram Account for Your Company

Considering taking the plunge into Instagram Insights?
Now or never, so let’s get moving!

To begin with, the most important item. Ensure that your account falls under the “Professional — Business” category. I’ll go you through a few brief converting steps because it’s so simple.

Determine if your account may be viewed by the general public. If it’s set to private, you can easily make it public by following these steps: Profile > Hamburger menu in the top right > Settings > Privacy > Public. Make sure the top switch is set to “Public.”

The following action is quite similar to the one just completed. To edit your profile, go to the hamburger menu in the upper right and select “Profile.” Navigate to “Profile” > “Switch to Pro” in the Account settings (at the bottom)

The software will ask you to label the account with a phrase that sums up its function. Although it provides some frequently used ideas, the search field allows for more precise results.

  • Now, decide between the Business and the Creator paths. (For the remainder of the post, I’ll be utilising examples from a Business account.)

Next, you’ll be asked for basic contact information such an email address and phone number.

After then, connecting with Facebook is a crucial next step. In order to link your account, you must have a business profile.

To connect your Instagram account to your Facebook Page, enter your login details. Then, Presto!

They’ve added a few extra stages to the process of switching to a business account, but you can accomplish them whenever you’re ready to make sure that new users have the information they need to build and sustain a successful business account.


As a corporate user, I’d like to see the data.

Under your bio on the profile page is a section labelled “Professional Dashboard,” which provides a few statistics regarding your profile’s visibility over the past 30 days. If you go to the dashboard and click on the Accounts tab, you’ll get a quick rundown of how many users have been added in the previous 30 days. In addition, a bar chart is displayed to differentiate between the number of followers and the number of people who aren’t following.

Obtaining Clientele

The total number of accounts you’ve added during this time period is displayed at the top of this page. In addition, the percentage change from the preceding period of the same length is displayed. In the first graphic down below, for instance, the dates 18 October through 15 January have been picked. The preceding 90 days will begin on July 20 and end on October 17.

When you scroll down, you’ll get a breakdown of the population. You can see the top cities and nations you’ve reached, as well as the ages and genders of your audience.

In the next section, you’ll get a breakdown of your follower and non-follower numbers.

You may then examine the reach of your material in terms of posts, tales, videos, reels, etc., and identify the most popular posts, stories, videos, and reels.

There’s a section for your reflections in that time span, too. The number of people who have seen, liked, commented on, etc. your articles, tales, or reels is known as its “impression.” It keeps track of everything, regardless of whether or not the user is the same.

The information about your profile’s recent actions is located at the page’s finish. You can see how many times your profile was seen and how many times your email, company address, or other CTA button was clicked.

Involved Accounts

You may view the total number of active accounts for your chosen time period, as well as the growth or decline as a percentage, right here at the top of the page. It shows you how many people who aren’t already following you have interacted with your material.

If more than 100 unique accounts have interacted with your content during the given time window, you will have access to demographic information. The ranges will be comparable to those displayed in the Accounts Completed section.

Here you can view the aggregate number of times your posts, stories, reels, and videos have been interacted with. Alternately, you may choose other forms of material to get more detailed information about each post, story, video, or reel, as well as the most popular post in each category. The overall number of shares, likes, and comments in each group will be summarised and shown.
You can check how many accounts, both followers and non-followers, saw your post and interacted with it.

Adherents in their entirety

Total followers is the last indicator in Instagram Insights. Depending on how long you’ve opted to look at data, this page will reveal how many new followers you’ve acquired.

You may track not only your overall progress but also the amount of new followers and those who have decided to unfollow you. For a visual representation of these figures, a bar graph is provided.

As a result, the

You may sort your followers by city or nation to see where they are most prevalent.

 The age range of all of your followers, or a subset of that range dependent on whether or not they are male or female.

Next, I’d like to know the overall percentage of male and female followers you have.