An Ultimate Guide: How To Check Your Website Backlinks?

There is never a bad moment to check on the backlinks to your website if you run a business that also has an online component. This is a tradition that I like to start off the new year with, but you can certainly get it done at any time.

Backlinks are the fuel that powers your online ranking, so think of them as such. They are one of the most effective methods to improve your search engine optimisation (SEO). 

Everyone is aware of the impact that the year 2020 had on online business. E-commerce sales in the United States increased by more than 30 percent in the first few months of 2020, according to data provided by the U.S. Census Bureau. This growth follows years of slow but consistent expansion of online purchasing. Office of the Secretary of Commerce. Just in the second quarter alone, consumers spent a total of $211.5 billion online, and online commerce now accounts for 16% of all transactions made within the country.
It is essential to have a website that has been optimised if you want your company to be successful in this new environment. Good search engine optimisation will help improve your position in the search rankings. So where exactly do connections come into play?

Understanding The Power Of Backlinks

Backlinks are like an endorsement from another page that drives up your ranking. However, the reality is that it can be difficult to get backlinks to your website. Out of all the SEO techniques, in my experience, they require the most amount of time and effort, but they frequently result in the greatest reward. 
When another website publishes content that includes a link to your website, you have acquired a backlink from that website. The more backlinks pointing to your website, the more credible and profitable your company will appear to potential customers online, and as a result, your search ranking will improve. 

It should go without saying that not every hyperlink is the same. The acquisition of connections from websites that are both authoritative and heavily visited should be your primary objective. For example, a backlink from CNN is likely to provide more value than a backlink from a brand-new blog that is managed by a single writer in their leisure time. It’s not that the backlink from your blog is bad; it’s just that you won’t be able to benefit from the SEO power of a large news network. 
If you have solid connections, it will be much simpler for search engines to find you and include you in their results. They also have the potential to act as a reliable source of reference traffic. 

The one and only catch is that the connections need to be examined on a consistent basis, preferably once every six months to one year. Due to the dynamic nature of websites, you run the risk of having a connection to one of your pages become broken if that page is subsequently edited or removed. The same rule applies to your website, particularly if it contains connections to the websites of other people. 

How Can I Determine If There Are Backlinks?

You can easily keep track of connections with the assistance of a number of different digital tools. The majority of the most popular SEO software, such as Semrush, Moz, and Ahrefs, provide the tools that are necessary to observe backlinks. People who aren’t familiar with search engine optimisation may have a difficult time navigating these programmes. 

Using Google Search Console is a quick and simple method that is both free and effective for checking your connections. You will be able to select “External Links” from the menu area once you have created an account and uploaded the information about your website. It will show you the sections on your website that have the most inbound links, as well as the sites that are linking to you the most and the anchor text that is being used. In case you were unaware, the term or phrase on a page that links to your page is referred to as the anchor text for that page.

Even though the information you get from the Google Search Console is very basic, it will still assist you in getting started monitoring backlinks. You should make an effort to discover which part of your website receives the greatest number of inbound links and then promote that page on other websites. Although some backlinks are produced naturally, in most instances you will have to make contact with other websites in order to acquire them. 

When looking for new opportunities to obtain backlinks, you should try making connections with journalists, publishing instructive guides, writing guest blog posts, creating shareable infographics, or sending an email to a company with which you already have a relationship and requesting a link from them. 

Set A Reminder To Check Your Backlinks 

Whether you want to set a calendar reminder to check backlinks every January 1 or look at them every three months, be sure to organise a continuous system for keeping on top of these essential components of your SEO strategy. This will allow you to optimise your website in the best way possible. As the head of an SEO company, I always advise businesses that, in order to effectively handle their online presence, they should either work with an agency or recruit a digital marketer to work full-time. It can take a significant amount of time to earn and manage hyperlinks, but doing so is essential for maintaining your company’s competitiveness in an environment that is becoming increasingly digital.